Logo
A graphic sign that is the symbol of a firm, organization or undertaking

Logotype
Logotype is a graphic representation of the name of a company or a product by means of a specific typeface

Company mark
It is a mark that identifies a company, organization or undertaking

Trade mark
It is a mark that identifies a certain product or service. The symbol that identifies trade mark is the ?? sign, it is also possible to use also the TM acronym.

A reserved trade mark
A reserved trade mark is a sign that indicates that a certain trade mark is a property of a certain company. To show that a certain mark is reserved, the ?? symbol is used.

Sygnet
A sygnet is a graphical sign which is a supplement to a logotype; it is an element of a brand name or a trade mark

Revitalization of a logo/logotype
A revitalization means a change in the construction of a logo/logotype. Modernization takes place when a trade mark has a bad construction or a need arises to adapt that trade mark to a new character of a company.

Items of jobwork
Items of jobwork are any printed materials including correspondence, forms and other occasional printed materials.

Trade Mark Book
Generally speaking, it is a collection of rules which should be observed in order to correctly use a logo. Such a study contains descriptions concerning colours, typeface that was applied, protection fields, acceptable variants and other similar information. A Basic Trade Mark Book contains descriptions of the logo and items of jobwork. An extended version of the Book contains descriptions starting from the logo through items of jobwork, marking of buildings, cars, clothes of employees and other systems of identification. Following the rules contained in a Trade Mark Book guarantees maintaining a consistent image of a company.